Rules of Responsible Conduct

Executive Summary

The IFA and its members are committed to the responsible and ethical marketing of products for infants and young children. The IFA complies with the Regulations Relating to Foodstuffs for Infants and Young Children, R991 of 6 December 2012, promulgated under the Foodstuffs, Cosmetics and Disinfectants Act, (Act 54 of 1972), and its subsequent amendments (R365/May 2013 Correction Notice; R433/June 2013 Extension Notice; R434/ June 2013 Schedule). In addition, the IFA respects the aims and principles of the 1981 World Health Organisation’s International Code for the Marketing of Breast-milk Substitutes (the WHO code) and its subsequent resolutions.

The IFA recognises that when mothers do not adopt breastfeeding or only do so partially, that there is a legitimate market for infant formula and accessories. These products should not be marketed or distributed in ways that may interfere with the protection and promotion of breastfeeding.

Through the adoption of these Rules, the IFA and its members seek to establish industry standards that:

  • Help advance infant and young child nutrition, via healthcare professional education
  • Are clear, unambiguous and transparent
  • Encourage best practices by all, with a commercial interest, involved in the process of bringing feeding products to the consumer, and
  • Promote consistent compliance across its members.

These Rules apply to the designated products as defined by the Regulations Relating to Foodstuffs for Infants and Young Children, R991 of 6 December 2012, which has been promulgated under the Foodstuffs, Cosmetics and Disinfectants Act, (Act 54 of 1972), of South Africa and any subsequent amendments.

Designated products defined within R991/2012 are as follows:

  • Infant formula
  • Follow up formula
  • Infant or follow-up formula for special dietary management for infants with specific medical conditions
  • Complementary foods
  • Liquid milks, powdered milks, modified powdered milks or powdered drinks marketed or otherwise represented as suitable for infants or young children
  • Feeding bottles, teats and feeding cups with spouts, straws or teats and
  • Any other products marketed or represented as suitable for feeding infants and young children that the Minister may so designate by notice published in the Gazette.

It should be noted that for Regulation 7: Sales and Promotion, the designated products vary and complementary foods are excluded.

These Rules apply to infants and young children up to the age of 36 months as defined in the South African Regulations (R991/2012). R991/2012 relates to the labelling, manufacture, distribution, sales and promotion of all designated products.  Please contact us for more details on our Rules of Responsible Conduct.